Our Track Record: We Built and Operated in Massachusetts Cannabis
We have operated what we now help save.
Grey Birch Associates' principals built, financed, operated, and sold licensed Massachusetts cannabis businesses before founding the firm. That operating record, facilities built, capital raised, teams run, assets sold, and a wind-down lived firsthand, is the foundation of our receivership and turnaround work.
Jeremy Bromberg oversaw the build-out, startup, and sale of a $20M, 60,000 square foot production facility and two Massachusetts dispensaries as Head of Portfolio Operations at CanWell, with a rejuvenated Rhode Island vertical sold to a leading multistate operator. As COO of Grand Cru Medicinals he raised $15M in private equity and directed a $7M production facility build. As Managing Director of Bridge City Collective he built state-level operating plans for four vertically integrated entities. He is GBA's qualifying receiver.
Carl Giannone built Trade Roots in Wareham, a fully vertically integrated Massachusetts cannabis company: cultivation, manufacturing, and retail under one roof, a $4.9 million Series A raised largely from local investors, and a seven-figure operation with a team across every license type. He called the wholesale price collapse publicly before it arrived (the trade press nicknamed him "Calamity Carl," and Leafly later documented the crash he predicted), and when Trade Roots wound down, he lived the exact process GBA now manages for lenders, creditors, and courts.
Chrissy Cicon has led licensing, compliance, facility build-outs, and three M&A integrations in Massachusetts cannabis since 2017, including the $7M cultivation and manufacturing build and the $20M production facility and two dispensaries that sold to a leading multistate operator within 18 months of breaking ground.
The coverage below is the public record.
Trade Press & Industry Features
Inside the Cannabis Market in Massachusetts, Operators Find (Cautious) Optimism. Cannabis Business Times, Feb 2023
The price of Massachusetts weed has fallen by half. Here's why. Leafly, Mar 2023
How cannabis companies are building brand loyalty by selling seeds to consumers. MJBizDaily, 2023
A Peek Inside Trade Roots, A Dispensary Where You Can See The Grow. Talking Joints Memo, Mar 2022
Must-Watch: Trade Roots And Tough Lessons With Carl Giannone. Talking Joints Memo, Aug 2025
How Trade Roots Built a Vertically Integrated Craft Cannabis Brand. Green Check Verified
Financing
Trade Roots Cannabis Company Secures $4.9 Million in Series A Funding. PR Newswire, Oct 2020
Podcasts & Video
If You Like Flavors, Come to Trade Roots (ft. the founders). The Dime, Sep 2024
Redefining Cannabis From the Inside Out. Grow Sessions, Oct 2024
Trade Roots and Tough Lessons with Carl Giannone. High Functioning (Jason Reposa), Aug 2025
Starting Massachusetts' First Vertically Integrated Social Equity Cannabis Operation. Lit Up Founders
Want this experience on your file? Schedule a consultation, or start with the MA Cannabis Creditor's Recovery Checklist.