GREY BIRCH ASSOCIATES
receivership AND stabilization services for distressed cannabis assets.
About
GREY BIRCH ASSOCIATES
Grey Birch Associates (GBA) specializes in the turnaround and stabilization of distressed cannabis assets. We are a team of former cannabis operators and regulatory counsel, approved to manage cannabis receiverships in Massachusetts, dedicated to helping operators, creditors, lenders, and investors get the best possible returns.
With backgrounds building and running cannabis businesses and writing Massachusetts’ adult-use regulations, Grey Birch Associates principals have first-hand and deep understanding of the factors affecting cannabis company performance. We are serious about our roles as fiduciaries and trusted advisors, and while focusing on asset recovery our personal mission is to guide stakeholders toward sustainable operations, including retaining workforce whenever realistically feasible.
GBA can help you stem the bleeding, often improving the growth trajectory, and securing your investment.
grey birch difference
We differentiate ourselves from other firms handling receiverships and providing advisory services by leveraging our experience as cannabis operators.
✓ Clear-Eyed Analysis – Honest assessments and viable recommendations
✓ Optimal Returns – Laser-focused on creditor recovery
✓ Operational Excellence – Relentless drive for continuous improvement, experienced business operators
✓ Regulatory Mastery – Deep expertise in cannabis compliance and law
✓ Expert Network – Collaborative approach with industry specialists
✓ Trusted Partnership – People you can rely on and enjoy working with
Core services
Every project starts with a short diagnostic, then a custom plan with clear milestones. We focus on practical recommendations, transparent reporting, and hands‑on execution so you move from insight to impact. Contact Grey Birch Associates to turn complexity into opportunity.
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Ready to act—regulator pre-approved receiver status means faster appointment and resolution
Stabilize operations and maximize recovery—we identify hidden value and protect assets during proceedings
Clear communication with all parties—creditors, courts, and stakeholders get transparent, timely updates
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Fix what’s broken in your operations—cultivation, processing, retail, compliance, or back-office inefficiencies
Bring financial discipline to cannabis—experience and rigor applied to inventory, pricing, and cost control
Hands-on implementation, not just advice—we roll up sleeves and work alongside your team
Clear communication with all parties—creditors, courts, and stakeholders get transparent, timely updates
Just like the grey birch tree that grows after a fire, we are focused on regrowth and resilience in a burned-out cannabis industry.
founders
An experienced Chief Operating Officer specializing in operational restructuring, receivership-style turnarounds, and strategic growth. His expertise lies in navigating complex challenges to grow revenue and profit while retaining and motivating teams. Jeremy is a MA pre-approved cannabis Receiver.
In the cannabis sector, Jeremy served as Head of Portfolio Operations for CanWell, LLC, a two- state medical marijuana operator. He oversaw the build-out, startup, and eventual sales of a $20M, 60,000-square-foot production facility and two dispensaries in MA, and a rejuvenated RI vertical to a leading multi-state operator, Green Thumb Industries. Additionally, as Managing Director of Bridge City Collective, he developed state-level operational plans and budgets for four vertically integrated entities.
Jeremy’s experience in distressed and high-growth environments extends to capital formation and infrastructure. As COO of Grand Cru Medicinals, he raised $15M in private equity funding and directed the design and buildout of a $7M production facility. Prior to cannabis Jeremy worked as a contract Chief Operating Officer for professional service firms, and is credited with bringing structure, focus, and improved results to struggling businesses.
Jeremy spent over a decade as Managing Director of Operations for Eidetics, a pharmaceutical and biotech market research firm, where he drove 20%+ annual revenue growth for 12 years.
He holds a background in high-tech manufacturing and product development. He is a graduate of Kenyon College.
JEREMY BROMBERG
A seasoned legal strategist and regulatory expert with over two decades of public service and litigation experience. As the first General Counsel for the Massachusetts Cannabis Control Commission, she was instrumental in the implementation and growth of the Commonwealth’s medical and adult-use industries. She now brings this insider perspective to the private sector, specializing in the stabilization and revival of distressed assets through Grey Birch Associates and her firm, C Baily Law LLC.
During her tenure as General Counsel from 2018 to 2023, Christine guided the Commission through the interpretation of complex statutory frameworks and the promulgation of its regulations. She advised three consecutive Chairs and ensured agency-wide compliance across ethics, labor, finance, and procurement laws, while coordinating litigation strategy with the Attorney General’s Office.
Prior to the cannabis industry, Christine served as Senior Staff Counsel for the Massachusetts Supreme Judicial Court. Previously, as an Assistant Attorney General in the Constitutional & Administrative Law Division, she represented state officers and agencies in matters before state and federal courts, acting as lead counsel in nearly all cases.
Christine holds a J.D. cum laude from Western New England University School of Law and a Master’s in Developmental Psychology from Clark University. She is licensed to practice in Massachusetts, Connecticut, and Maine.
CHRISTINE BAILY, ESQ.
A seasoned entrepreneur with extensive experience in the cannabis industry and capital markets. As the Co-Founder of Trade Roots, he successfully established and scaled Massachusetts’ first vertically integrated Social Equity cannabis company. He grew the organization from a conceptual business plan to a seven-figure, revenue-generating operation with over 40 employees across cultivation, extraction, manufacturing, wholesale, and retail divisions.
Carl led multiple funding rounds, forged strategic partnerships, including the first cultivation and extraction collaboration in Massachusetts, and secured crucial biomass contracts to support the company’s extraction and manufacturing divisions. Additionally, he recruited and trained the foundational team, fostering a culture of accountability and compliance.
Responsible for strategy, marketing, and brand, Carl positioned Trade Roots as a premium cannabis brand, achieving widespread recognition and multiple industry awards. He also served as the principal spokesperson, representing the company before regulatory bodies and in major media outlets. Culminating his tenure with the company, he helped lead the strategic asset sale of Trade Roots to another Massachusetts operator.
Prior to the cannabis industry, Carl spent over 15 years trading in New York. He held roles as managing director, trader and registered principal for firms including T3 Trading Group,
SunGard (now FIS), Schonfeld, and Trillium Management. Carl is a graduate of Lafayette College.
CARL GIANNONE
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